The Growing Craze for Silver Jewelry Amongst the Young Generation in India
The mysterious charm of silver jewelry is hard to deny. Silver jewelry is the kind that never goes out of fashion. If silver is the precious metal vastly preferred for creating traditional jewelry items and sets, it also creates unmatched pieces of modern-looking jewelry.
Silver jewelry is always in sync with the times. In such cases, Generation Z's romance with silver jewelry is easy to understand. For decades at a stretch, young people have been more fascinated with silver jewelry over gold jewelry. They have demonstrated an inclination towards owning silver jewelry items.
Across all major cities in India, including Chennai, Hyderabad, Bengaluru, Kolkata, New Delhi, and Mumbai, a survey was recently conducted that involved Millenials and Gen Z. The results demonstrated that 45% of the respondents had an interest in investing in silver jewelry, in particular antique oxidized silver jewelry.
The rationale behind this survey was to center down upon the facts that incline the younger generation towards silver jewelry.
As the results of the survey make clear without a doubt, silver jewelry is not just the preferred choice for the younger generation on special occasions. They like to acquire it for investment purposes too.
As many as 64% of young generation respondents categorically expressed, that at all big functions and ceremonies; they would like to be seen wearing silver jewelry. The key reason for the same, they said, was that the designs available in silver jewelry are many. They would easily come across the pics they like.
With so much variety available in silver jewelry, it is natural that the young generation would be fascinated by these items. A few of them are a fan of minimalist silver jewelry, popular for everyday use besides occasional wear. But silver jewelry sets remain reasonably popular.
A remarkable trend in the popularity of silver jewelry among the respondents was the inclination towards sterling silver jewelry that looks excruciatingly similar to gold jewelry but comes as a cheaper version of the same.
These respondents were GenZ and millennials in the perfect mix, 50% each.
The results of the survey only go to show that whenever a jewelry brand or startup seeks to be popular among the younger generation, a fine way to go about it is to list exquisite silver jewelry pieces in their catalog and inventory. Gold prices are on the rise all the time. But silver jewelry pieces remain affordable for the younger generation.
There used to be a time when gold was the only metal that was associated with the scope of customization. The only way a jeweler could bring his creativity and craftsmanship to the fore was by crafting unique gold jewelry items.
But now, technology has advanced and silver jewelry can be crafted in as many ways as gold jewelry can. Correspondingly, in financial and fashion circles, we often get to hear, 'Silver is the new gold'. Consumer preferences are slowly but surely shifting towards silver jewelry from gold jewelry.
In the past couple of years, this shift has been even more rapid and there is no end to the number of people from the younger generation who would like to own silver jewelry.
In particular, silver jewelry is now popular among students and working professionals. They prefer to use silver jewelry for daily wear because lightweight and minimal pieces are available. Silver jewelry, it is known, is the best way to complement the professional look. In particular, women from Hyderabad, Chennai, and Kolkata are known to be particularly fond of silver jewelry.
Other major reason to love silver jewelry is that it is Hypoallergenic, i.e. it is an allergic-free metal. It can be helpful to people with sensitive skin or who are prone to skin irritation.
The look and value bought to the fore by silver jewelry are undeniable. Gen Z falls for this look and is on the lookout for silver jewelry items that are the perfect match for their taste. They seek the jewelry that brings their uniqueness to the fore. Going through our catalog of silver jewelry at Gaayu Gems, you are sure to come across something that you like.
